Viewers can vote on their favorite commercial now through January 29th at facebook.com/DoritosUSA. The fan favorite will air along with the ad selected by the Doritos team. Of those ads, the one with the highest USA Today ad meter rankings will win the opportunity to work with Michael Bay on the next Transformers movie and have a shot at a $1 million bonus.
“In 1998 little did I know that my participation in a Doritos Super Bowl commercial would change the rest of my life,” stated Landry. “As I celebrate 15 years as the ‘Doritos Girl,’ I couldn’t be more excited to partner with the Doritos brand to announce the five finalists vying for a life-changing opportunity like the one I had.”
The Crash the Super Bowl finalist ads:
— “Goat 4 Sale” by Ben Callner
— “Road Chip” by Tyler Dixon
— “Fashionista Daddy” by Mark Freiburger
— “Express Checkout” by Sasha Shemirani
— “Fetch” by Joe Taranto
Commenting on his involvement in the competition, Bay said, “Similar to the opportunity Crash the Super Bowl provides to aspiring filmmakers, I also got my first big break creating ads. I am truly impressed with all five of these Doritos spots and excited to work with one of the creators as they make a name for themselves in Hollywood.”
Making the finalist list means each of the five won $25,000 and a trip to New Orleans with seats in a Super Box XLVII private luxury suite. In addition, bonus prizes will be given based on how the commercials rank:
— $1 million will be awarded for an ad that scores the No. 1 spot on the
USA TODAY Ad Meter
— $600,000 will be awarded for an ad that scores the No. 2 spot on the USA
TODAY Ad Meter
— $400,000 will be awarded for an ad that scores the No. 3 spot on the USA
TODAY Ad Meter
