Lionsgate’s kicking the marketing campaign of The Hunger Games into high gear with this fiery poster for the first film of the series. Based on the first book of Suzanne Collins’s best-selling trilogy, The Hunger Games is set to hit theaters on March 23, 2012.
For those of you unfamiliar with the story, here’s a brief synopsis:
A dystopic Capitol requires its twelve subjugated districts to pay tribute in the form of a teenage boy and girl who are forced to participate in the annual Hunger Games, a fight to the death on live TV. When Katniss Everdeen’s little sister is chosen in the lottery, Katniss (Jennifer Lawrence) volunteers to take her place. Although persevering through hardship is commonplace for Katniss, she must start making choices that weigh survival against humanity and life against love in order to win the games and return home.
