CBS Renews Their Entire Daytime Lineup
CBS has announced they’re bringing back all of their daytime shows for the 2013-2014 season. The shows renewed are The Bold and the Beautiful, The Price is Right, Let’s Make a Deal, The Talk, and The Young and the Restless.
“Over the past few years, we have successfully transitioned our daytime schedule to a balance of program genres with new creative energy, while maintaining our ratings leadership,” stated Nina Tassler, President, CBS Entertainment, announcing the renewals. “We are proud of CBS’s history of quality and leadership in Daytime, thrilled with our current success and we look forward to more great things ahead from the outstanding creative talent in place at each of the shows.”
“I am excited and energized by the pickup of our lineup for next season, which features a balanced mix of talk, game shows and drama,” said Angelica McDaniel, Senior VP, Daytime, CBS Entertainment. “We have been #1 for over two decades, and our goal is to challenge ourselves to make our successful schedule even stronger.”
The Bold and the Beautiful, now in its 26th year, is up 6% over last season. The Talk also is growing its viewership, increasing its average viewers by 11% from 2012. Daytime television’s most watched show continues to be The Price is Right, averaging 4.30 million viewers. And Let’s Make a Deal is seeing an average of 2.53 million viewers tuning in to the game show.
Daytime television’s #1 drama, The Young and the Restless, has spent 1,255 consecutive weeks at the top of the daytime ratings chart. The show will be celebrating its 40th anniversary on March 26, 2013.
–Posted by Rebecca Murray
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