Aquarius star David Duchovny is encouraging his fans, fellow celebrities, and animal lovers nationwide to participate in the ‘Lick My Face’ campaign. The ‘Lick My Face’ campaign kicked off on June 22, 2016 with a goal to raise funds for the nonprofit organization, Target Zero. Using his four-legged family member, Brick Duchovny, as his partner in launching the campaign, David Duchovny is asking everyone to allow their dogs to lick their faces – all for a good cause. For every lick, those on the receiving end should donate at least $1. And, it’s perfectly fine to cheat by spreading peanut butter on your face to get your dog to participate.
“Target Zero is showing a clear path to end the euthanasia of adoptable shelter animals through its proven-to-work program. We’re currently in eleven cities, but I’d like us to be in 20, 30, 40 more as quickly as possible to keep saving more and more lives. My hope is this campaign will get the word out far and wide that we’re here to help,” stated Duchovny, Target Zero Board Member.
“Lick My Face is a fun way for people and their pets to get involved in saving a lot of shelter animals. Every dollar donated will go towards our work in getting shelters across the US to zero kill. This problem is entirely fixable if we all just come together and make it happen,” said Target Zero co-founder and CEO Tracey Durning.
Lick My Face Guidelines:
1. Participants may join the lick-off just by having a smartphone or video camera and an enthusiastic four-legged partner.
2. A pet-friendly substance such as all-natural peanut butter may be applied to one’s face to up the donation count (and fun!).
3. Participants post their videos to their favorite social media channels: Facebook, Twitter, Instagram, etc with hashtags: #lickmyface, #targetzero. Challenge others to join the cause.
4. Participants will donate at least one dollar for every lick received at lickmyface.org.
More on Target Zero:
Co-founded by CEO Tracey Durning, Target Zero launched in January 2013, mentoring proven ‘getting to zero kill’ methods to leaders in Fellow Cities (at no charge) to help them reach zero, ideally in three years or less. Waco, Texas became the first Fellow City to hit zero in 2015, having gone from a 36% shelter save rate in January 2013 to over 90%. Huntsville, Alabama was next in line to hit zero, also in 2015. Target Zero Alumni are expected to ‘pay it forward’ by mentoring organizations in neighboring cities and communities to continue the no-kill ripple effect.
