‘Duck Dynasty’ Returns to Record-Breaking Numbers

Phil, Si, Jase and Willie Robertson in Duck Dynasty
Phil, Si, Jase and Willie Robertson from A&E's Duck Dynasty - Photo by Zach Dilgard

I don’t know which is more interesting – that Duck Dynasty has set a new record for viewers or that A&E announced the accomplishment with a press release subtitled “The Quackin’ Has Been Released.” The addictive reality show returned for season four on August 14, 2013, and 11.8 million people tuned in to see what’s happening with the Robertson family.

That viewership number broke records and made the Duck Dynasty telecast the #1 nonfiction series in cable history.

The season four premiere also became the most-watched nonfiction episode among adults 25-54 with 6.3 million viewers. Overall, the Duck Dynasty season premiere was up 37% over the season three premiere.

Commenting on the record-breaking numbers, A&E General Manager and Executive Vice President David McKillop said, “Thanks to its authentic and engaging characters Duck Dynasty has become more than just a reality show, it is a cultural phenomenon. We would like to thank the Robertsons for their incredible partnership. We are all Happy, Happy, Happy.”