It’s a bit freaky and I’m thinking that if you look at it too long, you could drive yourself a little crazy. What? Obviously I’m talking about the new motion poster for Now You See Me. Starring Jesse Eisenberg, Mark Ruffalo, Woody Harrelson, Isla Fisher, and Dave Franco, the dramatic thriller will appear in theaters on May 31, 2013.
And in addition to showing off a new poster, Summit Entertainment’s announcing the “Diamond Heist Challenge.” Discover clues hidden online and unlock special video content with the cast via Blippar (an image-recognition phone app).
Here’s the scoop on the Diamond Heist Challenge:
“In this magical challenge, all thirteen diamond playing cards – from the Ace through the King – have been hidden in various places online, from various websites to social media platforms, even in the New York Times crossword puzzle from Friday, May 3 (your first hint!). Like the characters in the film, players will have to look closely to uncover the mystery. Discover the hidden diamonds and join the ranks of the world’s greatest illusionists!
Once each of the thirteen diamond playing cards are found, participants can unlock exclusive video content featuring the stars of Now You See Me utilizing Blippar, the image-recognition phone app. Each of the thirteen images, whenBlipped, will unveil a unique video.”
Here is how to Blipp:
1) Download the free Blippar app from the iTunes App Store or Google Play.
2) Open the app, point your phone at the image and have it fill your screen.
3) Watch the image come to life and view the exclusive video.
Clues can be found at NowYouSeeMeMovie.com/DiamondHeistChallenge.
Now You See Me pits an elite FBI squad in a game of cat and mouse against “The Four Horsemen”, a super-team of the world’s greatest illusionists. “The Four Horsemen” pull off a series of daring heists against corrupt business leaders during their performances, showering the stolen profits on their audiences while staying one step ahead of the law.
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