Kelly Clarkson, Kid Rock Participate in the NFL Anthems Program
Are you ready for some football? Apparently Kid Rock, Kelly Clarkson, Ice Cube, Wiz Khalifa and Travie McCoy are as they’ve signed on to be a part of the Pepsi NFL Anthems program. The musical artists created four new anthems – and Wiz Khalifa remixed “Black and Yellow” – to celebrate the passion of football fans as they support their hometown teams.
American Idol/Grammy winner Clarkson’s contribution is “Get Up (A Cowboys Anthem).” “Everyone knows that I am a huge Cowboys fan, and having the chance to be a part of the Pepsi NFL Anthems program and create a custom song for the team and city of Dallas overall was an honor,” said Clarkson.
Her anthem was the first to be released and is available now, with the rest of the anthems releasing weekly. Following their release, they’ll all be available for free at www.PepsiAnthems.com until February 28, 2013.The remaining songs will be debuted weekly and available for free download at www.PepsiAnthems.com until 2/28/13.
The additional team and artist pairings are:
- New York Giants and Travie McCoy
- Oakland Raiders and Ice Cube
- Detroit Lions and Kid Rock
“Music and football are inextricably linked and Pepsi has consistently worked with us to integrate music into our fans’ experience in unique and exciting ways,” said Keith Turner, NFL’s senior vice president, Sponsorship & Media Sales. “The Pepsi NFL Anthems program is a testament to that tradition, and we are pleased to be working together on this groundbreaking campaign.”