Super Bowl Commercial: Oreo Whisper Fight

Half an hour into the game one of the funniest commercials of the 2013 Super Bowl telecast arrived: Oreo Whisper Fight. The ad finds two men sitting across a table from each other and quietly arguing over which is the best part of an oreo – the creme or the cookie. Their quiet fight quickly escalates into an all-out brawl, with library patrons pushing over shelves, breaking chairs over one another’s heads, smashing lights, and jumping from the second story.

And all of this is done without a single raised voice. The cops arrive to stop the melee, using their quiet voices as they try to restore peace.