Katy Perry Joins Up with The Sims

Katy Perry joins creative forces with EA's The Sims (Photo: Business Wire)
Katy Perry joins creative forces with EA's The Sims (Photo: Business Wire)
I hate to admit it but I’ve never played The Sims. However, pop queen and record-holder for the most consecutive weeks in the Billboard Hot 100’s Top 10 (52 weeks, in case you’re wondering) Katy Perry is apparently a big fan. Electronic Arts Inc announced Perry will be collaborating on “special Katy Perry themed in-game content and virtual goods.” The Sims Studio is developing games within The Sims franchise that will feature the popular singer.
 
Katy Perry and/or The Sims fans can expect to see Perry in a new ad campaign beginning in March.
 
“Today marks the start of the most integrated and exciting collaboration with any artist in the history of The Sims,” stated Steve Schnur, Worldwide Executive of Music for EA. “Katy Perry has been a fan of The Sims for several years, and her Simlish recording of her hit ‘Hot and Cold’ featured in The Sims™ 2 series quickly became the most popular Simlish music video to date. We couldn’t be more excited to work with Katy and bring her distinctive talents, style and personality to the franchise’s global fan base. No performer could better represent the humor and fun of The Sims brand.”
 
“I love how you’re able to play out different stories through your Sims characters – giving them different careers and watching them succeed,” said Perry. “It’s cool to see the Sims’ stage performances in The Sims 3 Showtime decked out just like my California Dreams Tour – even my cotton candy video screens are in there! I always like to think of myself as a cartoon, and now I’m a Sim!”
 
And to make sure everything about the Katy Perry-themed content reflects her tastes, the singer/sometimes actress is actively involved in creating everything from the furniture and props to the accessories, clothing, and hairstyles.
 
Players can pre-order The Sims™ 3 Showtime Katy Perry Collector’s Edition beginning today. For more info, visit http://thesims.com/katyperry
 
Source: Electronic Arts Inc – January 17, 2012
 
Posted by Rebecca Murray