Kristen Stewart is the Face of the New Balenciaga Fragrance

Kristen Stewart
Kristen Stewart (Photo Courtesy of Balenciaga)

Kristen Stewart’s not into doing interviews and is still, even after the madness of four Twilight movies, extremely uncomfortable in the media spotlight. However, that didn’t stop her from saying yes to being the face of the latest Balenciaga fragrance from Coty. The new fragrance will be introduced this fall.

Says Kristen Stewart: “I love Balenciaga fashion because it is incredibly bold and forceful, yet feminine and sexy. I found there was a real creative freedom about this project. I feel blessed and really proud of being the face of this new fragrance.”

Creative Director of Balenciaga Nicolas Ghesquiere had this to say about Stewart’s involvement: “Kristen Stewart embodies the modernity of the new Balenciaga fragrance with her unique sensibility and intelligence. From her early appearance in Panic Room to her independent choice of Welcome to the Rileys, I’ve always sensed her progressive character. In 2006, I invited her to appear in a project shot by Bruce Weber. Since then, I’ve always wished to collaborate with her further, knowing that she shares the radical spirit of Balenciaga.”

Catherine Walsh, SVP American Fragrances, Coty Prestige, a division of Coty Inc. says Stewart was chosen for her unique sense of style and the “original and chic in the way she mixes fashion elements.”In addition to the final Twilight film, The Twilight Saga: Breaking Dawn Part 2, Stewart has Snow White and the Huntsman co-starring Charlize Theron and Chris Hemsworth heading to theaters this year.