Office Depot and One Direction Announce Alliance to Raise Money for Anti-Bullying Education Program (Photo: Business Wire)
The popular boy band One Direction is teaming up with Office Depot to raise money for an anti-bullying educational campaign launching in the US to coincide with the beginning of the fall 2013 school season. The fundraising campaign will feature back-to-school items sold through Office Depot, with some of the proceeds from the items going toward helping to stop bullying. And One Direction will put out anti-bullying messages that will play during their concerts and on television as well as in different advertising mediums and on social media.
“We are thrilled to launch the ‘1D + OD Together Against Bullying’ alliance with One Direction,” stated Bob Moore, Chief Marketing & Merchandising Officer for Office Depot. “Office Depot is committed to making a difference in students’ lives with meaningful anti-bullying education, and thanks to the powerful voices of Niall, Harry, Zayn, Louis, and Liam, we will make considerable progress.”
One Direction’s currently busy on tour in support of their second album, Take Me Home, which features the hit single “Live While You’re Young.”