WWE Goes Pink to Help Fight Breast Cancer

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WWE Pink Campaign

WWE Goes Pink with Susan G. Komen (Photo: Business Wire)

All of the WWE Superstars and Divas will be wearing pink as part of the WWE and Susan G. Komen “Rise Above Cancer” campaign and in support of National Breast Cancer Awareness month. The new “Rise Above Cancer” t-shirts, hats, and headbands will help raise money for breast cancer research, with the WWE donating 20% of the retail sales price to the Susan G. Komen foundation.
 
The special “Rise Above Cancer” t-shirts will be sold through December 31, 2013 at WWEShop.com.
 
“I am proud that WWE’s partnership with Komen has expanded to include all WWE Superstars and Divas,” stated WWE Superstar John Cena. “WWE’s global platforms combined with the full force of our roster will bring critical awareness for this devastating disease.”
 
“WWE Superstars and WWE Divas are providing an important public service by reaching millions of WWE fans – women and men – with breast cancer education and information, while raising funds that keep our work vital,” said Dorothy Jones, VP of Marketing. “We’re grateful for WWE’s commitment to this cause, and to WWE fans for their enthusiastic support of Komen’s mission to end breast cancer.”
 
Last October the WWE was able to raise $1 million through their breast cancer awareness campaign.
 
Info on Susan G. Komen:
 
Susan G. Komen is the world’s largest nonprofit funder of breast cancer research, and funds community outreach programs, public advocacy and global programs. Breast cancer is the most commonly diagnosed cancer and the second leading cause of cancer-related death among women in the United States. There are 2.9 million breast cancer survivors in the United States today. For more information about Susan G. Komen, breast health or breast cancer, visit komen.org/wwe or call 1-877GOKOMEN.
 
Source: WWE

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