After a series of teases, the official first trailer for Paranormal Activity 4 has arrived, along with the movie’s first poster and news of a ‘see it first’ campaign. Following the same sort of format as Paranormal Activity 1, 2, and 3, Paranormal Activity 4 will pick up from where #2 ended.
#3 directors Henry Joost and Ariel Schulman return, working off a script from Zack Estrin (The River).
“This October, all the activity has led to this…”
And here are the details for the “Want It” campaign, if you want to be among the first to see the fourth entry in this horror franchise:
“Facebook’s 955 million global fans can vote for an advance screening in their city by clicking on the ‘Want It’ button on the film’s fan page at Facebook.com/ParanormalActivity.
‘Want It’ is a dynamic application utilizing Facebook’s open graph technology that gives fans the opportunity to vote to bring the franchise to their city and leverage their social networks to ensure they are one of the top 25 winning locations. The application recognizes a fan’s geo-location according to their Facebook profile and automatically registers a vote to bring the film to their city first. Votes will be shared on a fan’s page and automatically posted to the Facebook newsfeed to rally their peers to bring the film to their city first too.
The application feeds individual votes into a dynamic leaderboard that shows the ranking of every city in real-time. Audiences can track the top cities as well as the ranking of their own city as well as push-out reminders encouraging friends to vote. ‘Want It’ brings an unprecedented level of interactivity for fans in determining screenings of the movie.”
