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Teasing the Paranormal Activity 4 Trailer

When did studios decide to do trailers teasing the upcoming release of a trailer? It’s the new thing and it seems really bizarre to me. Why not just release the actual trailer? The latest film to succumb to the trailer tease craze is Paranormal Activity 4, a film which – let’s be honest here – doesn’t really need a trailer to sell it to audiences. If you watched Paranormal Activity 1 through 3, odds are you’re going to see Paranormal Activity 4.
 
The real trailer will be revealed on August 1st, but here’s the tease.
 
Watch the video:
 

 
Paranormal Activity 4 hits theaters on October 19, 2012.
 
Source: Paramount Pictures
 
Posted by Rebecca Murray
 

This post was last modified on July 30, 2012 11:43 am

Rebecca Murray: Journalist covering the entertainment industry for 23+ years, including 13 years as the first writer for About.com's Hollywood Movies site. Member of the Critics Choice Association (Film & TV Branches), Alliance of Women Film Journalists, and Past President of the San Diego Film Critics Society.
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