“If we ride together, we ride for justice.” – The Lone Ranger
“Justice is what I seek, Kemosabe.” – Tonto
So Disney didn’t kick off the marketing campaign for The Lone Ranger with a bang, instead serving up a first trailer that was too reminiscent of Will Smith’s Wild, Wild West. But with each successive trailer, the film has taken shape and come into its own.
Johnny Depp and Armie Hammer star in this much-anticipated summer action-adventure film, and Disney’s showing off new footage as well as more of a backstory with this trailer which debuted during the 2013 Super Bowl pre-game show.
The Lone Ranger Plot:
From producer Jerry Bruckheimer and director Gore Verbinski, the filmmaking team behind the blockbuster Pirates of the Caribbean franchise, comes Disney/Jerry Bruckheimer Films’ The Lone Ranger, a thrilling adventure infused with action and humor, in which the famed masked hero is brought to life through new eyes. Native American spirit warrior Tonto (Johnny Depp) recounts the untold tales that transformed John Reid (Armie Hammer), a man of the law, into a legend of justice—taking the audience on a runaway train of epic surprises and humorous friction as the two unlikely heroes must learn to work together and fight against greed and corruption.
The Lone Ranger arrives on July 3, 2013.
