Going shopping for clothes at the mall used to be an incredibly popular past-time and there was a time when Abercrombie & Fitch stores drew in crowds of pretty people. The trailer for Netflix’s White Hot: The Rise & Fall of Abercrombie & Fitch shows exactly who the company designated as their key demographic as well as who they discouraged from patronizing (and working in) their stores.
Streaming on Netflix on April 19, 2022, director Alison Klayman’s documentary examines the exclusionary hiring practices that resulted in the company being the target of lawsuits. Klayman produces along with Emmet McDermott and Hayley Pappas, and Matt Ippolito, Adam Bardach, John Sloss, Tim Pastore, production designer Smiley Stevens, and director of photography Julia Liu executive produce.
Netflix released the following description of the Abercrombie & Fitch documentary:
“In the late ‘90s and early ‘00s, Abercrombie & Fitch was the first stop for many shoppers on their trip to the mall. Shirtless jocks stood guard at store entrances, selling a potent mix of sex and wholesomeness. Pulsing dance beats and the brand’s fierce scent drew in hordes of young people hoping to buy themselves a seat at the cool kids’ table. Led by outspoken CEO Mike Jeffries, A&F cashed in on an ‘all-American’ image and enshrined its clothes as must-haves for the new millenium. But over time, revelations of exclusionary marketing and discriminatory hiring practices began to engulf the white hot brand in scandal.
Featuring interviews with dozens of former employees, executives, and models, White Hot: The Rise & Fall of Abercrombie & Fitch unravels the complex history of the iconic brand that influenced an entire generation.”
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