John Mayer Invites Fans to Interact with Shadow Days

John Mayer Shadow Days
John Mayer launches interactive online video for new single, "Shadow Days." New album, "Born and Raised," out May 22. (PRNewsFoto/Columbia Records)
John Mayer takes a journey from LA to Montana in the new video for “Shadow Days” and he’s asking fans to come along by creating their own journey using an interactive version of the music video. Utilizing Google Maps Street View API and SoundCloud, Mayer’s fans can input their own “starting and ending locations and set off on a virtual roadtrip set to ‘Shadow Days.'”

Visit shadowdays.johnmayer.com for more info. The site also allows fans to support a charity near and dear to Mayer’s heart: the Northern California Institute for Research (NCIRE). According to the press announcement, “NCIRE pioneers new treatments and understandings of military medicine and care, and strives to set a new standard of health care for Veterans and military personnel.”

John Mayer’s next album, Born and Raised, drops on May 22nd, with “Shadow Days” as the album’s first single.

Watch the “Shadow Days” video:

Source: Columbia Records