Move over Miley Cyrus, One Direction has toppled your short-lived record. VEVO announced today that the British boy band One Direction has snatched the record for the most views in a music video’s first 24 hours with the release of “Best Song Ever.” Cyrus had held the record for her “We Can’t Stop” with 10.7 million views, but One Direction surpassed that by being watched 10.9 million times.
Directed by Ben Winston and starring the boys in various roles, “Best Song Ever” hit VEVO on July 22nd and is the first single off of their third album. The video features Niall as “Harvey, the Studio Exec,” Harry as “Marcel, the Marketing Guy,” Liam as “Leeroy, the Choreographer,” Louis as “Jonny, the Studio Exec,” and Zayn as “Veronica, the Sexy Assistant.”
Watch the video:
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