It’s official – Rihanna is the Apple Music Super Bowl Halftime Show headliner and will take the stage during Super Bowl LVII. The 2023 Super Bowl will take place at State Farm Stadium in Arizona on February 12th.
The 2023 Super Bowl Halftime Show marks the first time Apple Music has teamed up with the NFL and Roc Nation for the halftime show. Hamish Hamilton is on board to direct, with DPS producing and Roc Nation and Jesse Collins executive producing.
“Rihanna is a generational talent, a woman of humble beginnings who has surpassed expectations at every turn. A person born on the small island of Barbados who became one of the most prominent artists ever. Self-made in business and entertainment,” stated Shawn “JAY-Z” Carter.
“We are thrilled to welcome Rihanna to the Apple Music Super Bowl Halftime Show stage,” said Seth Dudowsky, NFL Head of Music. “Rihanna is a once-in-a-generation artist who has been a cultural force throughout her career. We look forward to collaborating with Rihanna, Roc Nation and Apple Music to bring fans another historic Halftime Show performance.”
Apple’s taking over from Pepsi, the halftime show’s longtime sponsor.
“Rihanna is an incredible recording artist who is a favorite for many millions of Apple Music customers around the world,” said Oliver Schusser, Apple’s vice president of Apple Music and Beats. “We’re excited to partner with Rihanna, Roc Nation and the NFL to bring music and sports fans a momentous show — what an incredible artist for the inaugural Apple Music Super Bowl Halftime Show.”
The nine-time Grammy Award winner joins a list of Super Bowl Halftime Show performers that includes Prince, The Weeknd, Jennifer Lopez, Shakira, Justin Timberlake, Janet Jackson, Lady Gaga, Katy Perry, Bruno Mars, Prince, and Madonna. Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar headlined the 2022 Super Bowl Halftime show, and that production earned five Creative Arts Emmy nominations, winning three.
