CBS’s new country music competition series, The Road, announced the addition of four artists as special season one guest advisors. Brothers Osborne, Dustin Lynch, Karen Fairchild, and Jordan Davis will help guide the talented musicians as they compete to be named opening acts for Grammy winner Keith Urban.
Season one premieres on October 26, 2025 at 9:30pm ET/PT, and episode two will keep the same time slot on November 2. Beginning November 9, the series moves to Sundays at 9pm ET/PT. Taylor Sheridan, Blake Shelton, David Glasser, Lee Metzger, and Keith Urban are the executive producers, with Urban also serving as season one’s headlining superstar.
“The Road follows 12 talented emerging musicians as they compete as opening acts for Grammy Award winner Urban at music venues across America. In his search for the next big artist, alongside Grammy Award winner Gretchen Wilson, who acts as ‘Tour Manager’ for the series, Urban is joined by executive producers Blake Shelton and Taylor Sheridan and other country music stars throughout the season, who guide these seasoned musicians, and along with a live venue audience, determine who advances to the next city,” reads CBS’s synopsis. “In the end, only one will walk away with the grand prize.
Without a shiny floor in sight, the docu-follow format captures the high-stakes, unfiltered musical journeys of these triple threats—singers, songwriters, and instrumentalists—offering a backstage pass into the gritty and unforgiving life of a touring musician. With exclusive access to behind-the-scenes workings of the music industry, viewers will see what happens when some of the best emerging musicians pile into a tour bus and tackle a grueling schedule in pursuit of their dreams.”