This is absolutely true: there is a Ben & Jerry’s Scotchy Scotch Scotch ice cream flavor and it’s all Ron Burgundy’s fault. That’s right, the ice cream chain has created a new “limited batch” flavor in honor of the fictional San Diego TV news anchor who ends his broadcasts with “Stay classy, San Diego” and who mistakenly believes the So. Cal town is named after a whale’s private parts.
“Scotchy, Scotch, Scotch is a delicious ice cream and I hope Ben and Jerry consider my other suggestions,” stated Ron Burgundy. “Malt liquor marshmallow, well liquor bourbon peanut butter, and cheap white wine sherbet.”
The new flavor is a combo of butterscotch ice cream and ribbons of butterscotch swirl. Scotchy Scotch Scotch is now available at Ben & Jerry scoop stores and will soon be appearing in other stores. “To help locate the flavor as it rolls out, we’re asking fans of Ben & Jerry’s and Anchorman to log onto www.benjerry.com and share when and where they were able to have a taste,” Lisa Sholk, Ben & Jerry’s Marketing Maven and Scotchy Scotch Scotch team leader. “We want fans to be able to experience it all first-hand, because as Ron says, this flavor is ‘kind of a big deal.’”
During a promotional event to unveil the new flavor, Nutty The Waterskiing Squirrel performed followed by a batch of Burgundy look-alikes riding in a Ben & Jerry’s truck made into a Channel 4 News van.
“Having Ben & Jerry’s celebrate the return of Ron Burgundy to the big screen with the introduction of this special ice cream is an exciting and delicious way to build anticipation for the film,” said LeeAnne Stables, President of Consumer Products at Paramount Pictures. “We especially enjoyed the sampling process over the last several months to find the perfect Scotchy scotch flavor.”
The Plot of Anchorman 2: The Legend Continues:
With the 70’s behind him, San Diego’s top rated newsman, Ron Burgundy (Will Ferrell), returns to the news desk in Anchorman 2: The Legend Continues. Also back for more are Ron’s co-anchor and wife, Veronica Corningstone (Christina Applegate), weather man Brick Tamland (Steve Carell), man on the street Brian Fantana (Paul Rudd) and sports guy Champ Kind (David Koechner) – All of whom won’t make it easy to stay classy…while taking New York and the nation’s first 24-hour news channel by storm.
Anchorman 2: The Legend Continues arrives in theaters on December 20, 2013.
Source: Ben & Jerry’s and Paramount Pictures
-Posted by Rebecca Murray
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