“We’re excited for the opportunity to tap into the creative community online and allow those who participate to showcase their talent and passion. We look forward to seeing what unique spots people produce,” stated Nolan.
The Details [Courtesy of WB and Chrysler]:
“Contestants will have two weeks to create their ‘Imported from Gotham City’ original commercial utilizing a suite of assets, including: Chrysler 300 car footage, film footage, and music stems from the trailer that contestants can remix for their spot. At the conclusion of the contest, a gallery of submissions will go live on Saturday, June 30, kicking off a four-day public voting period when fans can weigh-in on their favorite Gotham City collaboration.
The top three finalists will be announced online and Christopher Nolan will personally choose the winner.
The winning spot will be determined by a number of judging criteria, including public vote, originality, creativity, memorability and brand effectiveness. Warner Bros. and Chrysler will debut the winning commercial on national television the week of the film’s release – watch for specific date and airing details to be announced shortly. The winner will receive a trip to Hollywood to finish their spot alongside a professional editor before traveling to New York City to attend the red carpet premiere screening of The Dark Knight Rises, on Monday, July 16.”
For more details, visit www.importedfromgothamcity.com.