Wow. Just…wow. A&E’s Duck Dynasty is a ratings dynamo, drawing in 8.6 million viewers during its season three premiere. The series now stands as the #1 telecast among nonfiction shows this year. According to A&E, Duck Dynasty grew 132% in total viewers over the season two premiere.
And not only is the show drawing in viewers on TV, but it was also the most social show on the night of its season three premiere. According to Trendrr.TV, Blufin Labs and Social Guide, “the series had more total activity across all major social media platforms than any other telecast on television for the night, with both episodes ranking #1 and #2 ahead of American Idol.”
The Plot: A&E Network introduces the Robertsons, a Louisiana bayou family living the American dream as they operate a thriving business while staying true to their family values and lifestyle.
Ask anyone in Louisiana and they’ll tell you that the bayou state’s favorite first family doesn’t live in the governor’s mansion but in the backwoods, where the Robertsons’ rags-to-riches story is still unfolding. A homegrown mom-and-pop operation, Duck Commander has become a sporting empire by fabricating top-of-the-line duck calls and decoys out of salvaged swamp wood.
This newly minted multimillionaire family is kept in line by business-savvy Willie, who runs Duck Commander with the help of his brother Jase, their respective wives Korie and Missy, patriarch and founder of the company, Phil, and uncle Si. Together they run a booming business that employs half their neighborhood, but at the end of the day, you can find the whole family around matriarch Miss Kay’s dinner table.
