TBS is teaming up with DumbDumb, the digital advertising production company founded by Jason Bateman and Will Arnett, along with Electus on an “industry-exclusive agreement” that kicks off with six short-form comedy videos for TBS.com. The videos will each feature a sponsor’s brand and include “the DumbDumb stable of comedic stars.” DumbDumb was created two years ago and has already made comedy videos for Orbit, Old Navy, and Denny’s.
“We are looking to innovate creatively together with our advertising partners and develop meaningful opportunities with multi-screen content that is smart, fresh and, in the case of TBS, extremely funny,” stated Donna Speciale, president of Turner Entertainment and Young Adults Ad Sales. “Our exclusive partnership with DumbDumb offers select advertisers that sought-after environment through a strategic, portable distribution plan across television, digital and social media outlets.”
“Will and I feel very lucky to be in business with such a supportive group,” said Jason Bateman. “We’re equally excited about the proximity to multiple post season ticket opportunities.”
“Jason Bateman and Will Arnett are two of the funniest and most creative guys in the industry,” said Laura Dames, Senior Vice President, Business Operations, Turner Entertainment Networks. “We are thrilled to pair their very funny, sponsor-driven videos with TBS’s reach and distribution to bring this content to our young, comedy-loving audience on TBS.com, as well as across TBS’s social network footprint.”
Watch the introduction to DumbDumb video: http://bit.ly/GHCOvy
Source: TBS
