Because Dwayne Johnson isn’t quite busy enough, the actor/producer has a dramatic series titled Muscle Beach now in development at USA Network. The hour-long dramatic series idea comes from Johnson and Dany Garcia’s Seven Bucks Productions and Beau Flynn’s FlynnPictureCo, with Nick Palmer (Sounds, Dockweiler) and Jeremiah Friedman (The Karate Kid 2) on board to write the pilot. Palmer, Friedman, Flynn, Johnson, and Garcia are executive producing.
“Seven Bucks continues to team up with the best partners in the business to produce an entertaining series that stays true to our brand and delves into an iconic time in bodybuilding and Venice Beach culture – the 80’s,” said Johnson. “We are excited to share the dramatic stories of that era in a one-hour format and are thrilled to be continuing our longstanding relationship with FlynnPictureCo.,” added Garcia.
“Dwayne Johnson, Dany Garcia and Seven Bucks Productions are the only people on the planet to collaborate with on this groundbreaking and never before seen show. Venice Beach in the 80s is iconic and like no era or place that existed before or after. I’m thrilled to produce another original concept with Seven Bucks Productions, the most dynamic company in our industry. Nick and Jeremiah are the perfect writers to nail this rich world, and USA and Universal Cable Productions are the dream partners,” said Flynn.
The Plot: Muscle Beach is set in a legendary bodybuilding gym in 1980’s Venice Beach where a colorful tribe of lost souls struggle to reinvent themselves by bench-pressing their way to a bigger, better American dream, no matter what the cost. As the series explores the body-obsessed fitness movement that took the nation by storm during the supersized Reagan 80’s, the excess of the era and the many temptations of Los Angeles that will expose the dark side of chasing dreams.
