Mattel and Netflix are teaming up on the animated series Ever After High, a new original series inspired by the Mattel franchise. Netflix is targeting an early 2015 premiere of the 12 episode series aimed at a younger audience. They’ll introduce the new fairytale series with Ever After High Spring Unsprung movie before.
“The engaging and magical storylines of Ever After High make it a great addition to our growing slate of original kids programming,” said Ted Sarandos, Chief Content Officer for Netflix. “Mattel has a track record of making high quality animated programs and we’re excited to extend our relationship, bringing our members the enchanting world of Ever After High.”
“Today’s kids want to watch their favorite characters anywhere and everywhere they are. Netflix is the perfect home for developing and expanding the already enchanting world of Ever After High,” said Michael Riley, Vice President Franchise Development and Content Distribution at Mattel. “We’re excited to be working with Netflix and for the show to be a part of its growing portfolio of original kids programming.”
The Ever After High Plot:
Classic fairytales have been flipped on their crown! Ever After High(TM tells the page-turning story of the teenage sons and daughters of well-known fairytale legends. From Apple White(TM) (daughter of Snow White) to Raven Queen(TM) (daughter of the Evil Queen), Ever After High(TM) features creative, original storylines and characters brought to life in innovative ways.
From entertainment and animated webisodes, to detailed fashion dolls, best-selling books, a mesmerizing interactive music video, spellbinding consumer products, and more these fairytale teens will share their stories of courage and confidence with fans as they discover the story of one’s life is not written in permanent ink.
