DreamWorks Pictures is hoping the public’s embrace of all things vampire will extend to its 2011 remake of Fright Night. And one of the ways the studio will be promoting and trying to pump up interest in the horror film is by having a big presence at this year’s Comic-Con. DreamWorks will be throwing a Fright Night party and hosting a special sneak peek screening of the film during the July 21-24th event.
The scoop from DreamWorks’ official press release:
DreamWorks Studios is pleased to present a special insider look at its upcoming 3D reimagining of the horror classic at this year’s San Diego Comic-Con International Convention. On Friday, July 22, a panel presentation will be held in Hall H of the San Diego Convention Center. On the dais will be talent from the film, including Colin Farrell, Anton Yelchin, Christopher Mintz-Plasse, and Imogen Poots, director Craig Gillespie and screenwriter Marti Noxon.
Activities also include a fan appreciation party as well as a screening in advance of the film’s opening in theaters on August 19th.
On Friday, June 24th, the film’s social media campaign; “The Fright Night Feeding Frenzy” kicks off with a chance to win a VIP trip for two to San Diego Comic-Con in partnership with Yahoo! Movies. The trip includes travel, accommodations, and admittance to all Fright Night scheduled events. “The Fright Night Feeding Frenzy” encourages fans to use their social feeds on Facebook, Twitter, and blogs to share movie content and check in to real-world events to collect points.
At the end of each week, the fan who has spread the frenzy the farthest wins a killer prize. Prizes are awarded weekly beginning July 1st through the film’s release on Friday, August 19th.
