Comedian Grace Helbig will be handling hosting duties on a new talk show set up on E!. The Grace Helbig Project (the title may change) is set to debut in April 2015 and is being dubbed a comedy talk show hybrid that will feature celebrity interviews as well as commentary on pop culture.
“This show is a fresh take on the conventional talk show with a very unconventional host who has already captured an enormous fan base of young viewers on the web,” stated Jeff Olde, Executive Vice President, Original Programming & Development, E! Entertainment. “As we continue to seek out programming that offers a rich multiplatform experience, we are excited to launch this forward-thinking talk show that speaks so perfectly to our audience and to the core of E!’s pop culture brand.”
“Congratulations to E! for giving an internet-obsessed introvert a talk show. I’m looking forward to working with humans,” added Youtube star Helbig.
Details on The Grace Helbig Project, Courtesy of E!
A unique viewing experience, The Grace Helbig Project is a call to action for E!’s social media savvy audience and an extension of the unprecedented direct engagement Helbig has with her fans. As a host who values her audience as not just fans, but co-creators, every week she will invite viewers to interact with her on social media, using their Tweets, Vines and Instagrams to help shape the show. Socially, E! reaches 48 million followers and @eonline ranks #1 in Klout (social influence) amongst entertainment news sites and cable networks (excluding news & sports).
Celebrity guests will be interviewed in an assortment of everyday locations, ranging from her car to the grocery store. With a comedic approach that is improvisational, each interview feels like a sneak peek into a private conversation where neither participant is taking themselves too seriously. Whether it’s challenging a guest not to cry as they watch the most tear-worthy web videos in her viewers’ arsenal, comparing browser histories with a celeb, or posing the week’s ‘Impossible Question,’ Helbig’s comedic segments will bring out the silly and unpredictable side of her show’s wide array of guests. The result is some serious fun and Helbig’s line of questioning is personal, quick-witted and heavily focused around what’s trending in social media.
