The first It Gets Better special, which aired on MTV and Logo on February 21, 2012, earned an Emmy nomination in the Outstanding Children’s Nonfiction, Reality or Reality-Competition Program category and was recently honored with the Governors Award during the 2012 Creative Arts Emmy Awards.
The It Gets Better Project was created in response to a number of students taking their lives after being bullied in school. Savage and Terry Miller made a YouTube video in hopes of reaching young people who were dealing with bullying. Their video helped launch a worldwide movement that inspired 50,000+ user-created videos. Those videos have been watched over 50 million times, with celebrities, politicians, and professional athletes even submitting videos to be included as part of the It Gets Better Project.
Source: MTV