Johnny Depp and Sir Richard Branson have partnered up on a dramatic series inspired by director Greg Camalier’s documentary film, Muscle Shoals. Depp’s Infinitum Nihil, Branson’s Virgin Produced, and City Entertainment are producing the television series, and Camalier will also involved as a producer. Camalier’s Muscle Shoals about FAME Studios founder Rick Hall premiered in theaters in 2013 following a successful festival run.
“Greg’s film unearthed the poetic mysticism and inspired us to produce a series that utilizes music and narrative in a unique and ground-breaking way,” said CEO of Virgin Produced Jason Felts. “This provocative story about the rich region and pioneering artists that birthed the iconic ‘Muscle Shoals Sound’ fits in with Virgin’s music roots and provides an ideal opportunity to partner with Depp, Infinitum and City Entertainment.”
“Muscle Shoals is an extraordinary story in which, through adversity, some of the world’s most amazing music was created. It is perfectly suited for Infinitum as it combines Johnny’s love of music and its history with our company’s creative mission to tell these stories,” added Infinitum Nihil President Christi Dembrowski.
The series will explore the rich and vast milieu of the tumultuous and often poetically tragic segregated south through its colorful characters, rich cultural and political history and southern gothic settings, which became a unique melting pot of diverse musical & cultural traditions. Weaving a Faulkneresque tale through the stories of Muscle Shoals and the magical and mythical south, the filmmakers will get behind the music to explore the extraordinary stories that birthed this iconic sound.
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