The first single from Under the Mistletoe, “Mistletoe,” will be used in Arthur Christmas‘ TV spots.
Arthur Christmas, featuring the voices of James McAvoy, Hugh Laurie, and Jim Broadbent, will hit theaters on November 23, 2011. Justin Bieber’s Under the Mistletoe drops on November 1st.
In the press release announcing Justin Bieber’s involvement with Arthur Christmas, Lia Vollack, President, Worldwide Music for Sony Pictures, stated, “It was important to us to have a song that connected with the film’s themes – and you couldn’t ask for a better match than ‘Santa Claus Is Comin’ To Town’ – but our choice was about much more than that. We saw an opportunity to give our moviegoers a tremendous added value with a brand-new music video premiering in theaters. We had a great experience working with Justin on The Karate Kid, so we’re thrilled to be working with him again and premiering his new video with our movie – it’s a perfect fit for our movie’s core audience.”
Source: Columbia Pictures; Sony Pictures Animation – October 17, 2011