In support of the February 10, 2017 theatrical release of The LEGO Batman Movie, Warner Bros Television shows including Arrow, The Flash, Supergirl, and Gotham now have their own special LEGO billboards. WB shows Mom, The Middle, The Big Bang Theory, and Ellen are also being promoted with LEGO billboards on the Warner Bros Studio’s walls. The billboards made their public debut today and will be up for at least two weeks.
According to WB, the special billboards were created using 10,000+ LEGO bricks over a span of 300 hours. Real sets were built and photographed for the LEGO billboards and it took 70 hours to install all the billboards on the studio’s walls.
In addition, The CW’s Arrow, The Flash, Supergirl, and DC’s Legends of Tomorrow will each include LEGO-inspired credits during the week of February 6, 2017. Stars from the superhero shows also participated in The LEGO Batman Movie TV spots alongside Will Arnett, the voice of Batman/Bruce Wayne. The LEGO Batman Movie was directed by Chris McKay and features the voices of Arnett, Zach Galifianakis, Michael Cera, Rosario Dawson, and Ralph Fiennes.
The Plot: In the irreverent spirit of fun that made The LEGO® Movie a worldwide phenomenon, the self-described leading man of that ensemble – LEGO Batman – stars in his own big-screen adventure: The LEGO® Batman Movie. But there are big changes brewing in Gotham, and if he wants to save the city from The Joker’s hostile takeover, Batman may have to drop the lone vigilante thing, try to work with others and maybe, just maybe, learn to lighten up.
(All images are © 2017 Warner Bros. Entertainment Inc.)