“Hero Ventures is developing a themed entertainment concept that we expect will be a transformative, traveling destination that will deliver to fans and families an exciting, groundbreaking and unique experience,” stated Marvel’s VP of Business Development, Sean Haran.
“The dynamic creative elements we’re developing are going to enable anyone to feel like a Super Hero like Spider-Man or Captain America,” said Hero Ventures’ CEO Rick Licht. “We couldn’t be more excited about our partnership with Marvel. Kids and adults are going to be absolutely inspired, empowered and thrilled from start to finish, with an immersive experience that is not just memorable, but unforgettable!”
Per the official announcement: “The Marvel Experience is a ‘first-person’ Super Hero adventure in which audiences step into the Marvel Universe to become a part of the story and the action. Innovative tour elements include a one-of-a-kind, traveling dome complex the size of two football fields developed exclusively by Hero Ventures. In addition to the 4D motion ride and 3D animated features, other components will include digitally projected animation, motion-comic origin stories, virtual reality and holographic simulations, original merchandise and integrated social media touch points all carefully woven into the rich narrative story line.”
Source: Hero Ventures
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