One Direction Will Perform at the Kids’ Choice Awards

One Direction Up All Night

Nickelodeon announced the UK pop group One Direction has been tapped to perform their single “What Makes You Beautiful” at the 25th Annual Kids’ Choice Awards to be held Saturday, March 31st. Will Smith, winner of 10 Kids’ Choice Awards, is hosting this year’s awards show, which is known for sliming big-name celebrities.

One Direction will also be hosting Saturday nights on Nick in March, sharing stories from their tour with Big Time Rush.

“One Direction is performing on the Kids’ Choice Awards for the first time and it’s going to be scream-worthy,” stated Paula Kaplan, an Executive Producer of the Kids’ Choice Awards. “While on tour with Big Time Rush, we have seen their popularity explode, and we are excited to introduce them to our audience during the month of March with exclusive access to the guys leading up to our biggest event of the year.”

One Direction, featuring Harry Styles, Zayn Malik, Liam Payne, Louis Tomlinson and Niall Horan, will release their album Up All Night in the US on March 13, 2012. The album’s already scored success in Sweden and Italy, and has been certified triple platinum in Ireland, double platinum in the UK and platinum in New Zealand & Australia.