Grammy-winner/fashion designer Pharrell Williams has signed up to serve as a mentor on Style’s new reality competition series, Styled to Rock. The new show is executive produced by Rihanna and will premiere later this year.
12 designers will be competing for the top prize during the 10 episode first season.
“We are delighted to have Pharrell, who is a driving force in both the music industry and fashion world, serve as a mentor on Styled to Rock,” stated Salaam Coleman Smith, President, Style Media. “Pharrell’s unique aesthetic and commitment to individuality combined with Rihanna’s vision for this series will enable our aspiring designers to hone their craft and learn from the very people who set the trends.”
The Details on Styled to Rock:
Styled to Rock will give 12 up-and-coming designers the coveted opportunity to dress some of the biggest names in entertainment. Each week, challenges will push the designers to their creative limits when they are tasked with styling an A-list star. The celebrity guest-of-the-week will decide which designer best achieves their vision – and advances to the next level of competition. Faced with the threat of elimination, the remaining designers must meet with the three mentors to discuss where they fell short and ultimately, who will be sent home. In the end, one designer will be named the winner of Styled to Rock.
Source: Style Media
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