SAG Awards Audience Grows Year-Over-Year

Bradley Cooper and Jennifer Lawrence at the 2013 SAG Awards

Bradley Cooper and Jennifer Lawrence at the 2013 SAG Awards - Photo by Dimitrios Kambouris/WireImage

The Screen Actors Guild Awards show may not have the hype associated with it that the Oscars, Golden Globes, or even the Peoples’ Choice awards do, however this year it managed to grow its audience. TNT and TBS report that the 2013 SAG Awards drew in 5.2 million viewers which is up 2% from last year (and 5% in the 18-49 demographic).
With the 2013 show increasing in ratings, the networks have opted to re-up their commitment to the awards show for three more years.
“The SAG Awards are a perfect fit for TBS and TNT, giving us the opportunity each year to target comedy and drama fans with a star-studded night celebrating the best in television and movie acting,” stated Michael Wright, president, head of programming for TNT, TBS and Turner Classic Movies (TCM). “We are thrilled that TNT and TBS will continue to be home of one of the awards season’s premier events.”
“We are pleased to once again partner with TNT and TBS on the simulcast of the Screen Actors Guild Awards®. Their support over the last 16 years has contributed to the tremendous popularity of our celebration of acting excellence,” said SAG-AFTRA National Executive Director David White. “TNT and TBS’ recognition of the SAG Awards’ unique place in the industry and its wide appeal to the global home audience has helped make it one of the most important events of the awards season.”
Source: SAG

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