Mark Hamill and Kathleen Kennedy Announce Star Wars Force for Change Campaign

Mark Hamill Star Wars Force for Change
Mark Hamill announces Star Wars The Force for Change with Kathleen Kennedy (Screenshot/Lucasfilm)
Mark Hamill stares intently at the camera, copying his look from the final scene of Star Wars: The Force Awakens, in a video announcing the new Star Wars: Force for Change campaign launched on April 5, 2016. The campaign’s goal is to raise funds for four charities: U.S. Fund for UNICEF in support of UNICEF Kid Power, American Red Cross, Boys & Girls Clubs of America, and Make-A-Wish. The just-launched campaign will run through Star Wars Day – May 4th – and will match donations up to $1 million made by fans.

Mark Hamill and Lucasfilm President Kathleen Kennedy teamed up to announce the campaign. “Star Wars fans are some of the most generous, thoughtful, and sympathetic people I have ever met,” said Kennedy. “I am so proud of the charitable work they have done over the years and hope this month-long donation-matching campaign will go some way to express our sincere thanks for their tireless efforts.”

The past Star Wars: Force for Change campaign raised more than $10,000,000. Fans who donate to this campaign have a chance to win a trip to Skellig Michael where The Force Awakens‘ final scene with Hamill and Daisy Ridley was shot.

Details on the Campaign: Over the course of the four-week period, which culminates at 11:59pm (PST) on May 4th, fans will be able to donate through to these four charities and have their donations matched dollar for dollar up to $1,000,000.During the first week, the first 20 fans to raise or donate at least $500 will win a Blu-ray of The Force Awakens signed by the cast[i], with more incentives to come. All participants who enter will also have a chance to win an all-expense paid trip to Ireland, including Skellig Michael along the Wild Atlantic Way, the location of the dramatic final scene from The Force Awakens.

Watch the Star Wars: Force for Change announcement video: