The CW’s Planning a ‘Containment’ Interactive Experience at SXSW

Containment Cast Photo
‘Containment’ stars Claudia Black, Chris Wood, David Gyasi, Kristen Gutoskie and Christina Moses (Photo Credit: © 2016 Warner Bros. Entertainment Inc. All Rights Reserved.)

The CW’s set an April 19, 2016 premiere date for the new show Containment and they’ll be promoting the new series from executive producer Julie Plec (The Vampire Diaries, The Originals) at SXSW. The network will set up an “immersive” Containment installment that will put SXSW visitors into the outbreak depicted in the series.

The Containment promotion will run March 11–13, 2016, in Austin, Texas and will include a “lifelike medical clinic by day, with attendants on hand to distribute wellness kits, the Containment experience will turn chaotic once night falls and the effects of the epidemic begin to run rampant. Not to fear — an ‘antidote’ will be available to experience-goers, along with a great photo op to document the pandemonium.”

The American series is based on a Belgian series from Carl Joos. David Gyasi, Christina Moses, Chris Wood, Kristen Gutoskie, Claudia Black, George Young, Hanna Mangan Lawrence, and Trevor St. John star, with Matt Corman and Chris Ord joining Julie Plec as executive producers.

The Containment Plot: When a mysterious and deadly epidemic breaks out in Atlanta, a vast urban quarantine is quickly enforced, forcing those stuck on the inside to fight for their lives while local and federal officials desperately search for a cure. Torn apart from their loved ones, the survivors trapped within the cordon are fighting against not only fatal infection, but isolation, fear and the disintegration of society around them. As they begin to gain each other’s trust, hope remains, and on either side of the cordon unlikely heroes will rise.