The Academy is offering fans a chance to be seen on the red carpet before the 2014 Academy Awards with the launch of the #MyOscarPhoto campaign. This Oscar gimmick actually sounds like it’ll be fun…if you have formal wear, can Tweet a photo, and want to be a part of the Oscar Red Carpet Live show on March 2nd.
“This is a way to create an once-in-a-lifetime experience for fans and give them the opportunity to literally be a part of the red carpet excitement,” said Josh Spector, the Academy’s managing director of digital media and marketing. “We think it will be a lot of fun – not only getting to see a photo of themselves on the red carpet, but also getting to see who poses in the photo with them.”
“The Academy has long been one of the most innovative partners when it comes to creating a truly social Oscars,” added Andrew Adashek, television partnership manager at Twitter. “We’re excited to see them strengthen their connection to the Twitter audience by letting our users get closer to the red carpet experience than ever before.”
Here’s the details, courtesy of the Academy:
On Oscar Sunday, arriving nominees, presenters and performers will pose in front of a video wall showcasing fan-submitted photos and generating unique images that will be tweeted back to the original submitter through the @MyOscarPhoto Twitter account.
Additionally, some of the submitted photos will appear on the “Oscars Red Carpet Live” telecast beginning at 4pm PT.
To be eligible, fans must sign the online release form located at www.oscars.org/MyOscarPhoto.
During the broadcast, hosts will describe to viewers at home how they can use Twitter to participate in #MyOscarPhoto and provide updates on the experience throughout the show.
In addition to the #MyOscarPhoto red carpet experience, the Twitter Mirror in a frame designed by Architectural Digest will be placed in the Oscars greenroom to give fans at home more behind-the-scenes access to the show. The stars of the show will stop by the Mirror to take candid photos of themselves, which will be tweeted throughout the night from @TheAcademy.
The Oscars will air on ABC on March 2, 2014 live from Hollywood. Ellen DeGeneres is this year’s host.
Source: Academy of Motion Picture Arts and Sciences
-Posted by Rebecca Murray
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