According to Summit Entertainment, The Twilight Saga has become the first movie to have 1 million Twitter followers. @Twilight was created in October 2009 and now has 50% more followers than any other Twitter movie account, so says the studio.
Summit’s made good use of Twitter over the years, tweeting out links to exclusive content from the popular vampire series.
The Highlights:
– 1.7 million views to the Breaking Dawn Part 2 trailer were generated via the Twitter link;
– For Eclipse, Summit released a new soundtrack title and artist every half hour;
– Fans were asked to tweet how many screenings they’d been to of New Moon, with director Chris Weitz calling the winner.
In appreciation of the fan support, Summit released a video to thank their million followers. However, if you’re hoping for a message from any of the cast, you’re out of luck. The video actually features screaming fans and not anyone from any of the Twilight films.
The Twilight Saga: Breaking Dawn Part 2 hit theaters on November 16, 2012.
