If only Newcastle Beer had money for the epic commercial they envisioned. And if only they had been approved for a Super Bowl ad starring Oscar nominee Anna Kendrick, it would have been epic. They guarantee that to be true. In fact, they even have a teaser trailer for the trailer that would have been the most epic beer commercial in the history of the planet. And they have Anna Kendrick talking about how she was almost a beer commercial babe, if only there was an actual budget for the ad and if Newcastle Beer wasn’t banned from even using the words “Super Bowl.”
Newcastle’s “If We Made It” campaign is a tongue-in-cheek campaign aimed at making fun of the excesses of Super Bowl commercials. “We think the formula for creating the most epic Big Game commercial of all time is pretty simple, but when it comes down to it, we’d rather have people drink our beer while watching other companies’ ads,“ said Charles van Es, senior brand director for Newcastle Brown Ale. “And to be honest, we don’t really have the money or permission to advertise on the game either.”
“It’s a shame Newcastle didn’t have the budget to actually produce and air this ad. I was really looking forward to a huge paycheck for doing no real work at all,” said Anna Kendrick. “Indie cred from award-winning films is great and all, but I can’t buy a new car with indie cred.”
-Posted by Rebecca Murray
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