Mark Freiburger’s “Fashionista Daddy” Doritos ad that aired during the Super Bowl nabbed the top award in the Crash the Super Bowl Contest, earning 29-year-old Freiburger the grand prize of a job on Transformers 4. Freiburger won the prize by creating the highest-ranking Doritos ad of the February 3, 2013 Super Bowl broadcast.
“Fashionista Daddy’s” competition for the grand prize came from “Goat 4 Sale” which also scored well during the Super Bowl. That ad was created as an entry in the Crash the Super Bowl Contest by 28-year-old Ben Callner of Decatur, GA.
“The Doritos brand has always been about offering our consumers the biggest, boldest opportunities imaginable. And it doesn’t get much bolder than turning over the world’s biggest advertising stage to our fans,” stated Ram Krishnan, vice president of marketing, Frito-Lay North America. “We are so excited to award Mark the chance to work with one of the most acclaimed directors of our time. It’s an exciting finish for one of the most exciting engagement programs the Doritos brand has created to date.”
The five contest finalists each received $25,000 and a trip to New Orleans for Super Bowl XLVII.
Watch the “Fashionista Daddy” commercial:
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