San Diego Comic-Con attendees will have an opportunity to sit on the Iron Throne as part of HBO Max’s House of the Dragon: The Dragon’s Den immersive experience. HBO Max’s special immersive experience is sure to be one of the hottest tickets when the pop culture convention returns to downtown San Diego July 20-24, 2022.
HBO Max released the following details on how to secure a ticket: “House of the Dragon: The Dragon’s Den will be open to all San Diego Comic-Con badge holders. San Diego Comic-Con attendees will also have the opportunity to receive two fast-pass tickets each for the experience at designated ‘HBO Max Drop Zones,’ which will serve as beacons for HBO Max activity across Comic-Con. Each visit to a Drop Zone will present attendees with unique giveaways: custom content, swag, VIP seats to screenings, and more.”
The activation is in addition to the previously announced House of the Dragon panel set to take place in Hall H of the San Diego Convention Center. The panel will feature co-creator/executive producer George R.R. Martin, co-creator/co-showrunner/executive producer/writer Ryan Condal, co-showrunner/executive producer/director Miguel Sapochnik, Paddy Considine as King Viserys Targaryen, Matt Smith as Prince Daemon Targaryen, Olivia Cooke as Alicent Hightower, Emma D’Arcy as Princess Rhaenyra Targaryen, Steve Toussaint as Lord Corlys Velaryon, Eve Best as Princess Rhaenys Targaryen, Fabien Frankel as Ser Criston Cole, Graham McTavish as Ser Harrold Westerling, Milly Alcock as Young Princess Rhaenyra Targaryen, and Emily Carey as Young Alicent Hightower.
“We are excited to reignite the Game of Thrones fandom and franchise by bringing Westeros back to Comic-Con after a three-year hiatus,” said Pia Barlow, Executive Vice President, Originals Marketing, HBO Max. “We’re creating an immersive experience that will allow old and new fans alike to engage in a unique journey, bringing them closer to the Westeros featured in the new series House of the Dragon.”
HBO’s Game of Thrones prequel premieres on August 21, 2022.
House of the Dragon: The Dragon’s Den Details, Courtesy of HBO Max:
Open from Thursday, July 21 through Sunday, July 24, House of the Dragon: The Dragon’s Den is an interactive experience, created by agency Giant Spoon, where Comic-Con attendees will be guided through a ceremonial dragon hatching experience. Walking in a Targaryen’s footsteps, each person will step from our world into the sights and sounds of King’s Landing, interacting with people of the city, selecting their own dragon egg, and bravely demonstrating they are worthy of a bond with a dragon. From the caverns of Dragonstone to the magnificent Red Keep, guests will be ushered by a designated Dragonkeeper through seven dynamic phases, encountering special interactions, and sound sensory elements Powered by Bose, on their journey.
The House of the Dragon: The Dragon’s Den culminates in the Throne Room, where, for the first time, fans will be able to see and sit on the new, mighty Targaryen-era Iron Throne for a photo moment, acknowledging the reign of Fire and Blood in this infamous era of Westeros.
Having proven themselves true Targaryens, each person will hatch their personalized, virtual dragon egg in a new augmented reality app, House of the Dragon: DracARys, before exiting, enabling them to “raise” their dragon at home. Powered by Niantic Lightship and produced by The Mill, House of the Dragon: DracARys will be available for download in the Apple and Google Play app stores starting July 20. Participants of House of the Dragon: The Dragon’s Den will receive exclusive access to the app’s dragon hatching features before the app begins its global rollout and unlocks full functionality on July 25.
- House of the Dragon: The Dragon’s Den Activation Location: MLK JR Promenade: 326 W Harbor Dr, San Diego, CA 92101
- House of the Dragon: The Dragon’s Den Activation Hours:
Wednesday, July 20: (Press Preview): 6:30pm – 8:30pm
Thursday, July 21: 11:00am – 6:30pm
Friday, July 22: 11:00am – 6:30pm
Saturday, July 23: 11:00am – 6:30pm
Sunday, July 24: 11:00am – 4:30pm
News from King’s Landing. Enter The Dragon's Den, an immersive fiery experience at this year’s @Comic_Con. #HOTDSDCC pic.twitter.com/JsYWv4zxrY
— House of the Dragon (@HouseofDragon) June 28, 2022
