Country singer/songwriters Jimmie Allen, Mickey Guyton, and Orville Peck have joined the music competition series My Kind of Country, coming to Apple TV+ on March 24, 2023. Allen, Guyton, and Peck have signed up to act as scouts in charge of searching for the next big Country artist.
The new series features Reese Witherspoon and Kacey Musgraves, with Witherspoon and Musgraves executive producing. Emmy Award winner Adam Blackstone is on board as the music director. Blackstone’s credits include being the music director for the Oscars, the Grammys, The Masked Singer, and the Super Bowl Halftime Show.
Additional executive producers include three-time Emmy nominated showrunner Izzie Pick Ibarra (Dancing With the Stars, The Masked Singer), Done + Dusted’s Katy Mullan (John Legend’s A Legendary Christmas with John and Chrissy), Sandbox Entertainment’s Jason Owen, and Hello Sunshine’s Sara Rea and Lauren Neustadter.
Apple TV+ offered this description of the new music series: “My Kind of Country is a fresh take on a competition series, breaking down barriers in country music by providing an extraordinary opportunity to diverse and innovative artists from around the world. Scouts Allen, Guyton, and Peck each hand-pick a roster of exceptional up-and-coming artists and invite them to the home of country music in Nashville, Tennessee, to showcase their unique sound. The competition winner will receive a life-changing prize from Apple Music, receiving unprecedented support and exposure on the platform.”
Jimmie Allen was named CMA New Artist of the Year in 2021 and received a Best New Artist nomination at the 64th Annual Grammy Awards. Allen also earned an Outstanding New Artist nomination at the 53rd NAACP Image Awards.
Mickey Guyton is a four-time Grammy nominee and was named TIME Breakthrough Artist of the Year in 2022. Guyton was the first Black artist to earn a Best Country Album Grammy nomination and was CMT’s 2021 Breakout Artist of the Year.
Orville Peck released his Show Pony EP, featuring a duet with Shania Twain, in 2019. And Lady Gaga chose Peck to be part of her Born This Way 10th Anniversary album.
