People continues its dive into cults with People Magazine Investigates: The Cult of the Soulful Journey. The special presentation focuses on self-help guru Soulaire Allerai, who set up a commune in Minnetonka, Minnesota, promising her followers spiritual growth.
Investigation Discovery has set a Tuesday, July 21, 2026 at 9pm ET/PT premiere.
“Attracting followers by offering job possibilities, Soulaire Allerai created what appeared to be a blissful, once-in-a-lifetime opportunity. For some, the prospect of a job with Allerai was so enticing, they moved their lives to Minnesota to live in communal homes with other members. Once settled in the Soulful Journey community, former members say that they paid for classes centered on Allerai’s claim that she could channel divine entities, including a figure named “G.”
Many followers were pushed to spend the little money they had, with some even needing to take out loans, to attend more classes.
Capturing a web of false promises and manipulation, People Magazine Investigates: The Cult of the Soulful Journey unpacks the stories of past Soulful Journey members, showing the psychological, emotional, and spiritual pain that they experienced during their time in Allerai’s world. Over the course of two hours, People Magazine Investigates: The Cult of the Soulful Journey uncovers the reality of the organization by sharing the first-hand story of Rik and Bill, a couple who was involved in the Soulful Journey. Their interviews, along with those of past members and family members still in the cult, expose how spiritual language and communal ideals can be weaponized to maintain control.”