‘Riverdale’ New Trailer: The Town’s Hiding Deep, Dark Secrets

The CW’s set to premiere Riverdale on Thursday, January 26, 2017 at 9pm ET/PT and in support of the series’ upcoming debut, the network just unveiled a new trailer. Riverdale‘s based on characters from the popular Archie comic books and is executive produced by Roberto Aguirre-Sacasa, Greg Berlanti, Sarah Schechter, and Jon Goldwater (from Archie Comics). KJ Apa stars as Archie, Cole Sprouse plays Jughead, Camila Mendes stars as Veronica, and Lili Reinhart is Betty. The cast also includes Sarah Habel, Ashleigh Murray, Mädchen Amick, Madelaine Petsch, and Marisol Nichols.

The Riverdale Plot: As a new school year begins, the town of Riverdale is reeling from the recent, tragic death of high school golden boy Jason Blossom — and nothing feels the same. Archie Andrews (Apa) is still the all-American teen, but the summer’s events made him realize that he wants to pursue a career in music and not follow in his dad’s footsteps despite the sudden end of his forbidden relationship with Riverdale’s young music teacher, Ms. Grundy (Habel).

Now Archie has no one to mentor him, certainly not singer Josie McCoy (Murray), who is only focused on her band, the soon-to-be-world-famous Pussycats. It’s all weighing heavily on Archie’s mind — as is his fractured friendship with budding writer and fellow classmate Jughead Jones (Sprouse).

Meanwhile, girl-next-door Betty Cooper (Reinhart) is anxious to see her crush Archie after being away all summer, but she’s not quite ready to reveal her true feelings to him. And Betty’s nerves, which are hardly soothed by her overbearing mother Alice (Amick), aren’t the only thing holding her back. When a new student, Veronica Lodge (Mendes), arrives in town from New York with her mother Hermione (Nichols), there’s an undeniable spark between Veronica and Archie, even though Veronica doesn’t want to risk her new friendship with Betty by making a play for Archie.

And then there’s Cheryl Blossom (Petsch)… Riverdale’s Queen Bee is happy to stir up trouble amongst Archie, Betty and Veronica, but Cheryl is keeping secrets of her own. What, exactly, is she hiding about the mysterious death of her twin brother, Jason? Riverdale may look like a quiet, sleepy town, but there are dangers in the shadows.

Watch the Riverdale trailer: