The teaser trailer for Showtime’s Who is America? promises audiences will see a Sacha Baron Cohen like they’ve never seen before. Details on Who is America? arrived just days after Cohen posted a video from a few years back of Donald Trump criticizing his comedy skills and telling him to go to school to learn to be funny. Cohen, who doesn’t use Twitter, ended the video with the Trump University logo and the tagline: “Sacha graduates soon.”
After much speculation over what Sacha Baron Cohen meant by tweeting out the cryptic video, another video arrived that dropped additional hints as to what’s going on. The video begins by asking fans to “imagine if Sacha Baron Cohen had been undercover secretly filming a new show for a year.” The short video also includes Dick Cheney autographing a waterboarding kit, marking the first time Cheney’s ever been asked to sign a torture kit.
The answer to Cohen’s mystery project came on July 9, 2018 with the official announcement of the Who is America? half-hour series. Season one of the seven episode series will premiere on Sunday, July 15, 2018 at midnight ET online, via streaming, and On Demand. It will then air on Showtime at 10pm ET/PT, also on July 15th. Additional episodes will air every Sunday at 10pm ET/PT.
“Sacha is a comedic genius who shocks you with his audacity, bravery and inventiveness,” stated David Nevins, President and CEO of Showtime Networks Inc. “He is the premier provocateur of our time, but not for the sake of ‘gotcha’ moments. Behind the elaborate setup is a genuine quest for the truth about people, places and politics. Nobody knows how to cause a stir like Sacha Baron Cohen, and it’s going to be fascinating to watch what happens when Who is America? is released on the world.”
Per Showtime: “Famous for creating a roster of iconic moments and incendiary characters, Baron Cohen returns to series television for the first time in more than a decade, writing and directing Who is America?. In the works over the past year, the seven-episode series will explore the diverse individuals, from the infamous to the unknown across the political and cultural spectrum, who populate our unique nation.”
— Sacha Baron Cohen (@SachaBaronCohen) July 8, 2018