For the first time in their Super Bowl commercial-buying history, Mars Chocolate North America has released their Snickers commercial prior to game day. The 30 second spot finds Marcia Brady complaining Peter hit her in the nose with a football and mom, Carol, suggesting she eat a Snickers to calm down. Then Jan shows up to mutter the classic line, “Marcia, Marcia, Marcia.” Of course, keeping with the Snickers “You’re Not You When You’re Hungry” ad campaign, the ax-wielding Marcia is played by Danny Trejo and the whiny Jan is played by Steve Buscemi.
“We’ve learned that Super Bowl season extends well beyond the game, which is why we gave the keys to our fans to unlock the commercial early,” said Allison Miazga-Bedrick, Director, SNICKERS® Brand. “Since we released a teaser of the commercial on January 21, millions of consumers have rallied and requested to see the full spot. It’s even more proof of the power of our brand and this campaign.”
Watch the commercial: