Last year, Volkswagen had one of the most memorable Super Bowl commercials featuring a little kid dressed as Darth Vader in a spot titled “The Force.” This year, the star of Volkswagen’s big Super Bowl ad is a dog named Bolt. In ‘The Dog Strikes Back,’ Bolt – an overweight couch potato – watches wistfully as a 2012 Volkswagen Beetle speeds down his street. Determined to chase it, Bolt begins training hard to get back in shape.
By the end of the commercial, Bolt is able to bolt out the doggie door and chase down the Beetle.
“This is a perfect opportunity for Volkswagen to celebrate with the fans that have made 2011 such a record-setting year for the company,” stated Tim Mahoney, Chief Product and Marketing Officer, Volkswagen of America, Inc. “This year’s commercial will build on Volkswagen’s ability to tell human stories simply while continuing to build on the brand’s momentum in the year ahead.”
However, because of the continued popularity of last year’s Star Wars-themed commercial, this year’s “The Dog Strikes Back” commercial also manages to incorporate Star Wars characters in a familiar setting at the end of ad.
