WWE and John Cena are going pink in honor of breast cancer awareness month and in support of Susan G. Komen for the Cure. Cena will be wearing special pink and black ring gear beginning with the Night of Champions pay-per-view event and continuing throughout October. “Breast cancer is a devastating disease, and we’re committed to using WWE’s global resources to support Komen’s fight to end breast cancer forever,” stated WWE Superstar John Cena. “I’ll be proud to wear pink in the ring to support this great cause.”
T-shirts, hats, headbands and wristbands will be available for purchase at WWEShop.com, with WWE donating 100% of its profits. In addition, WWE will be using its resources to generate awareness for Susan G. Komen’s mission and to encourage fans to sign up for Race for the Cure.
“This partnership will reach millions of women and families with breast cancer education and awareness messages, while raising funds for Komen research and health outreach programs in the communities we serve,” said Dorothy Jones, Vice President of Marketing for Susan G. Komen, in the official announcement. “We’re ready to cheer on John Cena and the WWE Superstars and thank them for helping Komen fulfill our promise to end breast cancer.”
For more information on Susan G. Komen for the Cure, visit komen.org/wwe.
—Posted by Rebecca Murray
Editor in Chief at ShowbizJunkies
Journalist covering the entertainment industry for more than 15 years, including 13 years as the writer for About.com's Hollywood Movies site. Member of the Broadcast Film Critics Association, Alliance of Women Film Journalists, and President of the San Diego Film Critics Society.
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